Blending an enigmatic past with a high-tech present, Seoul is a kaleidoscope of fascinating culinary experiences. From ancient delicacies — some traced back over 2,000 years and reserved only for royal families — to avant-garde creations, including lab-grown beef rice and robot-fried Korean chicken, one always eats well here. In this mecca for coffee aficionados, bursting with over 180 Michelin hotspots, you’re spoilt for gastronomic adventures. 

Once merely a weekend destination for holidaymakers from the neighbouring regions of Saudi Arabia and Qatar, this tiny country has transformed into an incredible international podium, hosting big-ticket events, including Formula One’s exclusive Bahrain Grand Prix. This kingdom nation boasts a truly spectacular wealth of attractions, where every traveller is welcomed like royalty.

As the Chinese luxury travel market continues its robust post-pandemic recovery, now is the ideal time for hotels and DMCs to seize the opportunities this lucrative market offers.